• The Aura Office

Why Having Social Media Accounts is Important For Your Business

Reports show that approximately 79% of the population has social media. Those users spend an average of 144 minutes per day on social media and messaging apps. That is a lot of potential eyes on your business. Alright so you won't get the entire 3.9 billion people using social media but you will reach a large and incomparable number of potential clients/customers.


Social media allows businesses to get exposure, traffic, and gain insights, all organically. Platforms such as Facebook, Instagram and TikTok are extremely popular and many users search their preferred platform for services/products they are interested in. That is where your social media strategy will come into play. You will need to not only bring value to your clients/customers but make sure they are seeing your content by using things such as hashtags. Being seen is telling the algorithm that your business deserves to be shown,


In order for your business to grow it must be seen. One of the easiest and most effective ways for you to do that is through growing your social media platform. As easy as social media may be for some, what's not as easy is creating valuable content to attract your ideal client/customer. You need to mix knowledge, with creativity and curate captivating content. A lot of people struggle with this and is the main reason they outsource their social media to a social media manager. Social media presence is needed and if you are unable to produce quality content consistently then having a social media manager will be extremely beneficial to your business when you just commit.


You will not get free exposure like you do on social media anywhere else. Compared to print ads, social media is within budget for everyone. Use your platforms to gain eyes on your business or product by simply posting and engaging.